2019 Specifier Insights Report by SpecifiedBy

Architects and specifiers now prefer to do their product research online.

Yet, most building product marketing still focuses on very traditional, offline channels and tactics. 

And many of the online solutions companies do invest in don’t actually address the needs of specifiers and yield positive results.

Switching to an online, digital approach to your marketing may seem like a big challenge, but it offers an even bigger opportunity because so few are taking advantage.

Our research report aims to provide you with the evidence and insights to help you to understand modern Architects and specifiers, and adapt your sales and marketing approaches to match their needs and expectations.

Included in the Report

Our aim is to help the sales, marketing and management teams at building product companies to understand the modern specifiers' product research and selection process.

With over 3 million products searched, researched, compared and priced through SpecifiedBy in 2018, and access to tens of thousands of industry professionals, we're able to provide unique insights into the needs of this market.

As part of the research report, we surveyed over 2,000 architects and specifiers, providing insights into where and when specifiers do their research, and how and why they select yours, or your competitors building products and materials.

The report is filled with valuable, actionable insights into exactly what architects and specifiers want from building product manufacturers and what helps influence their decisions. 

The broad topics covered include:

• When Do Specifiers Typically Start Looking for Products?
• Where Do They Go Looking for Products?
• Where Are the Frustrations in This Process for Specifiers?
• What Information Do Specifiers Need For Their Research & Decision Making?
• Which Factors Aren’t Influencing Decisions As Much As You Might Think?
• How and When to Communicate with Specifiers
• A Closer Look at Some Key Marketing Channels
• Understanding the Specification Writing Process

What Do People Say About the 2017 Specifier Insights Report?

- Kenneth MacGregor, A Proctor Group

- Joshua Bennett, Thomas Dudley Ltd.

- Tim Hayes, Quantum Profile Systems

- Nigel Stokes, Commercial Manager, Lindab